“The plant itself is very rare. It’s difficult to harvest because the flower is only open for 12 days, and sometimes we have to use helicopters to collect this honey.” John Rawcliffe from the Mānuka Factor Honey Association told Business Insider.
Although mānuka bushes can also be found in Australia, New Zealand accounts for almost all the world’s production, with exports worth 300 million NZ dollars ($204m) and expected to rise to 1.2 billion NZ ($800m) by 2028.
Watch the video to find out what’s so special about it and why it costs so much.
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Why Mānuka Honey Is So Expensive | So Expensive